Most brand managers, general marketers, community managers, social media producers, advertisers, and even business owners would benefit from viewing a course or two of Facebook’s eLearning Program, Blueprint and it’s completely free.
There are sixteen (16) top-level categories to help you get started with Facebook and Instagram and how-to target and reach your audience once you’ve got them.
- Introduction to Facebook Apps and Services
- Build Your Presence on Facebook and Instagram
- Best Practices to Get Started
- Purchasing and Managing Your Ads
- Advertising Objectives
- Ad Placements and Formats
- Measurement and Reporting
- Campaign Optimization
- Advanced Best Practices
- Small/Medium Businesses
- Publisher Tools
- Solution Based Ad Products
If choosing a category is overwhelming, Blueprint can plan a course path for you to follow from: Brand Marketing on Facebook to Reporting & Analytics and even the C-Suite Executive Learning Path.
After spending some time reviewing the category’s information, you’ll be quizzed at the end of the course where you can download your certificate(s). Just take a few notes and you’ll ace the tests without a problem and you’ll stay relevant when using Facebook and Instagram as marketing and community platforms, a major social media tool that is ever changing.