Facebook Blueprint eLearning Program

Facebook Blueprint eLearning Program

Most brand managers, general marketers, community managers, social media producers, advertisers, and even business owners would benefit from viewing a course or two of Facebook’s eLearning Program, Blueprint and it’s completely free.

There are sixteen (16) top-level categories to help you get started with Facebook and Instagram and how-to target and reach your audience once you’ve got them.

  • Introduction to Facebook Apps and Services
  • Build Your Presence on Facebook and Instagram
  • Best Practices to Get Started
  • Purchasing and Managing Your Ads
  • Advertising Objectives
  • Targeting
  • Ad Placements and Formats
  • Measurement and Reporting
  • Campaign Optimization
  • Advanced Best Practices
  • Instagram
  • Messenger
  • Small/Medium Businesses
  • Publisher Tools
  • Solution Based Ad Products
  • Webinars

If choosing a category is overwhelming, Blueprint can plan a course path for you to follow from: Brand Marketing on Facebook to Reporting & Analytics and even the C-Suite Executive Learning Path.

After spending some time reviewing the category’s information, you’ll be quizzed at the end of the course where you can download your certificate(s). Just take a few notes and you’ll ace the tests without a problem and you’ll stay relevant when using Facebook and Instagram as marketing and community platforms, a major social media tool that is ever changing.

You may also like

Leave a Reply